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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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New York Launch - Global Business Influencers 2019
Global Business Influencers are those most senior business people in companies with 50+ employees.
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CRC Insights Leadership Symposium
Ipsos is pleased to be participating in the CRC’s AI-focused conference exclusively designed for market research professionals.
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Small Business Index Reaches All Time High, Positivity Toward Local Economy Major Factor
Ipsos' MetLife/U.S. Chamber of Commerce Small Business Index highest since its inception in 2017, largely due to increased optimism toward the local economy and sustained optimism across most other measures.
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Cleaning Up Digital Ad Pollution
Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.
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CXPA Webinar: The Five Forces of Customer Experience
Customers make decisions about brands that directly impact the bottom line: share of spend, retention and advocacy and are all crucial outcomes that you need to enhance to create sustained revenue growth or brand loyalty.
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ANA Data & Measurement Conference
Join Ipsos at the 2019 ANA Data & Measurement Conference presented by Google, for insights and best practices for managing data, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and much more.