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Cliff’s Take: Vaccine Skepticism Clouds New Optimism
Vaccine hesitancy holds steady at about one in five Americans.
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (03/18/2021)
The majority of Americans approve of the way Biden is handling the economy and COVID-19
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Consumer confidence heads towards pre-pandemic levels
Sentiment rallies to new pandemic high for fourth week in a row
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College graduates are excited for March Madness. Others? Not so much.
Half of Americans with college degrees are as excited or more than they were for the last NCAA tournament, but many others are indifferent
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Global consumer confidence getting closer to pre-pandemic level
No significant month-on-month drop in consumer sentiment recorded in any market
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Do people really care about purpose at the point of purchase?
If 2020 has taught brands anything, it’s that they must play an active role in helping society and creating sustainable solutions for a better future. But how does that influence the decisions people make when it comes to taking out their wallets?
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Why it’s time for brands to go all-in on augmented and virtual realities
The promise of augmented and virtual reality as development and marketing tools for brands and manufacturers is becoming clearer.
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What brands and retailers need to know about ‘buy now, pay later’
Payments analyst Lisa Ellis sees “buy now, pay later” (BNPL) financing as a niche, but it’s a big enough niche that it’s likely to become table stakes in the coming years. The idea of paying in installments is hardly new (witness QVC and HSN and just about anything peddled by Ron Popeil), but recent advances have transformed BNPL into a Silicon Valley fintech disruptor.
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How do you mystery shop an omnichannel world?
The past year has changed the way we shop and raised our expectations for the omnichannel experience.
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Most Americans support increasing the federal minimum wage to $15 an hour
A new Amazon/Ipsos thought leadership study finds that Americans look to large companies to help push forward raising the minimum wage.