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Question: How will your house itself make your daily life easier?
Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.
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[EVENT] The Smart Home and the “Affluencer”
The “Affluencer” is an ultra-influencer who has spending power, expertise, is an early adopter, and shares their discoveries with their network. And in no category is the Affluencer more relevant than technology.
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Question: Will today’s high-end urban amenities become tomorrow’s status quo?
Nearly 20 years ago, urban theorist Richard Florida identified a group of highly-skilled workers whose outsized contributions were driving economic change and development in cities around the globe.
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How will the future of housing impact your industry?
Imagine if people stopped wanting to own a home.
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Most Adults Across North America (the U.S., Mexico, and Canada) Say That They Have Watched the World Cup in the Past
Viewership in Mexico is Especially High, As Is Interest in the Sport of Soccer/Football in General
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[EVENT] IIeX Behavior
To better understand, measure, and predict consumer behavior, the world’s biggest, most successful brands are turning to the behavioral sciences and nonconscious measurement tools — and seeing results.
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Mondelēz International publishes Ipsos’ first outcome assessment for Cocoa Life in Indonesia
The report demonstrates how Cocoa Life is progressing in its ambition to improve livelihoods among cocoa farmers and communities in the third largest cocoa-producing country in the world.
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[EVENT] CRC
Ipsos’ Menaka Gopinath is delighted to be speaking at this year’s Corporate Researchers Conference.
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Ipsos Launches DUEL: A System 1/System 2 Rapid Testing Approach
Ipsos Marketing Expands Innovation Offer with Next Generation Approach to Screening Simple Stimuli
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Views from Mexico, Canada & The US: Trade & NAFTA
With the third round of NAFTA negotiations set to begin in Ottawa, Canada this weekend, Ipsos sought to better understand perceptions of free trade and NAFTA amongst those who it impacts most – citizens in the United States, Mexico and Canada.