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Cliff’s Take
Read this week’s analysis and observations on public opinion trends exploring topline trends to lay out the forces that are really shaping our society and our future.
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Public More Open to Tech Companies Sharing their Data – But There’s a Limit
Caution Ahead: 71% of consumers would stop doing business with a company if it gave away sensitive information without permission.
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Hope for the Holidays
Consumers are looking forward to celebrating the holidays this year, but not at any cost. Set the right tone: download our latest paper for insights.
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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
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America the Uncertain: September Briefing Highlights
Key highlights from September's America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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Sentiment about globalization cooler than before the pandemic across the world
Global survey conducted with the World Economic Forum highlights mixed views on international trade
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Cliff’s Take: Delta Uncertainty Rattles Confidence in the Economy
Despite a positive jobs report, Delta is putting Americans on edge.
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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business
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Addressing the Sustainability Say-Do Gap
Discover how brands can lead the way to activate consumer behavior change in sustainability.