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Tide ad scores highest on inaugural Ipsos Neuro Super Score
First real time biometric ranking of all commercials during the big game
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What Worries the US – January 2018
Although Americans are more positive than the rest of the world, we are still mostly pessimistic: Results from the January 2018 Ipsos What Worries the World Study
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Does Byron Sharp’s Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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Ipsos UU Announces Two Senior Leadership Appointments in the U.S.
Heather Carruthers takes the role of President and Rob Hernandez is Appointed as Senior Vice President
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Ipsos Launches Mobile Package Solution Driven by Behavioral Science
Ipsos’ latest approach is 100% mobile capable, device agnostic and part of their suite of package testing solutions
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The Yale-Ipsos Think Tank announces new member companies advancing the practical applications of behavioral science
MetLife, Johnson and Johnson, and Royal Bank of Canada Newest Members
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Ipsos Marketing Announces New Leadership Appointments
Chris Sinclair and Jessica Schneider step into new leadership roles with the U.S. Ipsos Marketing team
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Meet the Affluencers - The Affluent influencers who drive categories forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.