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The evolved role of TV in the "Lockdown Family HH"
Yes, viewership is growing and evolving – but so is the role TV is playing and the needs it fulfills
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Americans Voice More Support for Shelter in Place Mandates While Celebrating Brands that are Contributing to the Greater Good
Ipsos U.S. Social Intelligence Weekly Tracker registers 14% decrease in conversation volume for week of March 23-29.
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Lockdown TV Viewing: From ‘Me’ to ‘We’
How should media companies be tailoring their programing to these emerging viewership patterns?
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Top Social Media Sites Combating Misinformation
Read our article exploring how the world’s top social media sites are combating misinformation in an uncertain time.
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Context is King: Winning in the New Content Wars
View our on demand webinar to learn how people choose content, and what can drive consumer subscriptions and satisfaction.
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[WEBINAR] Context is King: Winning in the New Content Wars
Join Ipsos’ SVP and Head of Content + Platform Strategy Andrea Marker and Syndicated Services SVP Julia Roland as they share extensive qualitative and quantitative.
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Are you better off than your parents were? That depends on money
The No. 1 thing people feel worse off than their parents about is retirement.
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Times Are Tough, But the Entertainment Is Great
Doing better than previous generations is the embodiment of the American dream. In most aspects of life, Americans feel the future looks worse than the past, with one key exception.
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SOTU Makes Trump’s Re-election Strategy Clear
Themes from last night's State of the Union address provide insight into how President Trump will play to his base and potentially undercut the eventual Democratic nominee.