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Are EV Owners Charged Up about Quality?
Listen in to hear research exploring automotive quality perceptions in electric vehicles.
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Americans’ weekly coffee consumption has decreased since 2019
This week's poll also found that the Los Angeles Dodgers is who Americans think is likely to win the World Series, but football is their favorite sport.
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For anti-racism, this is what it means to be a better brand
Ipsos experts discuss how to bring systemic action and an anti-racist approach to business.
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Biden’s standing on key issues softening
New ABC News/Ipsos poll finds most disapprove of Biden’s handling of immigration, gun violence, Afghanistan and crime
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Public More Open to Tech Companies Sharing their Data – But There’s a Limit
Caution Ahead: 71% of consumers would stop doing business with a company if it gave away sensitive information without permission.
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Americans are getting into the fall mood
As fall officially gets underway, many Americans are looking forward to decorating their home for Halloween, among other autumnal activities on the docket for the season.
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Hope for the Holidays
Consumers are looking forward to celebrating the holidays this year, but not at any cost. Set the right tone: download our latest paper for insights.
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Workplace vaccine mandates might be the push unvaccinated Americans needed
One in four unvaccinated Americans now say they plan to get the coronavirus vaccine – a huge jump from earlier this month.
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ARF Cognition Council: Values in Advertising
Do social values, such as appeals to altruism, social justice, and sustainability in an ad impact consumers’ perception of the brand? If so, how and through which cognitive pathways, and for which population segments?
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Ipsos Core Political : Presidential Approval Tracker (09/23/2021)
The economy and public health remain Americans' most important issues as President Biden's approval rating remains at 44%