Search
-
Affluent Americans Health, Wealth & Happiness
Listen in to hear how Affluents pursue healthier lifestyles, and how they are willing to spend heavily to achieve the right balance of physical and emotional strength.
-
Many Americans grapple with attitudes around masculinity
New Politico Magazine/Ipsos poll finds that partisanship drives attitudes around gender, masculinity
-
[WEBINAR] The Sky Isn’t Falling: Gen Z and Long-Form Streaming
According to the latest Ipsos online community research, Gen Z and Millennials consume a wider breadth of media types and have more subscriptions compared to older consumers.
-
How pharma and digital health can create compelling value stories for health insurers
Asking tough questions, understanding the business needs and care needs of a specific health insurer, and carrying this throughout your value story is necessary to differentiate your product or solution and maximize successful partnerships with health insurers.
-
Allianz Partners USA 2023 Vacation Confidence Index
Join Ipsos to hear the latest research from Allianz Partners USA’s 15th Annual Vacation Confidence Index (VCI).
-
Raising the Bar: Unlocking Alcohol Consumption Signals
Listen in as we share insights into behavior changes reshaping the future of alcohol consumption in America.
-
Americans are satisfied with their lives – except for their salaries
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
-
The 3 E’s of Excellence: Ipsos Brand and CX Success
When properly orchestrated, it yields more effective Return on Advertising Spend, higher conversion, more repeat/frequency, greater retention, more advocacy, and increased share of wallet.
-
Why payment card surcharges don’t add up for merchants
While customers are willing to accept the increased cost of goods sold due to inflation, they are unwilling to accept having credit and debit surcharge fees passed onto them.
-
Expected Summer Vacation Spending Set to Soar to New Heights in 2023
Projected total spending on summer vacations among Americans expected to reach an all-time high of $214.1 billion, 10% higher than it was in 2022