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Mobile POS: Moving the Needle in Mobile Payments
Discover what our panel of experts - merchant acquirers, mobile payment systems, and merchants - have to say about the future of mobile point of sale payments.
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Affluent Millennial Men: The Grooming Paradox
Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.
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Parents’ Perspective on Back-to-School Shopping
In our latest Thought Starter, we examine how parents are planning to prepare their children for the school year ahead.
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The Science of Storytelling
Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.
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How to Avoid An #EpicFail
In an increasingly tightknit and connected world, Ipsos communities provide a safe space for brands to potentially avoid a social media backlash.
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Why Window Shopping Now Takes Place on Mobile Phones
It's a thing, whether summer, winter, back-to-school, or holiday shopping.
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6 New Travel Types
Hear Ipsos’ Tony Incalcatera discuss how millennials are shaping new travel trends.
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When Difference Doesn’t Mean Different
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardization across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Mystery Shopping in the Luxury Industry
Discover the techniques top-end retailers use to maintain an excellent Customer Experience and how Ipsos designs luxury mystery shopping programs that can benefit retailers of any calibre.
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Brands help consumers hire good health habits
There are many reasons people try to eat healthy. Some people try because they have to, for instance if they have a health issue. Others do so because they “want to” (e.g., they want to feel better in a swimsuit.) Each of these can pose an opportunity for a brand or product to fill that need, if the brand can learn some new habits, too.