Search
-
Affluent Millennial Men: The Grooming Paradox
Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.
-
Parents’ Perspective on Back-to-School Shopping
In our latest Thought Starter, we examine how parents are planning to prepare their children for the school year ahead.
-
The Science of Storytelling
Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.
-
How to Avoid An #EpicFail
In an increasingly tightknit and connected world, Ipsos communities provide a safe space for brands to potentially avoid a social media backlash.
-
Why Window Shopping Now Takes Place on Mobile Phones
It's a thing, whether summer, winter, back-to-school, or holiday shopping.
-
6 New Travel Types
Hear Ipsos’ Tony Incalcatera discuss how millennials are shaping new travel trends.
-
When Difference Doesn’t Mean Different
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardization across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
-
Mystery Shopping in the Luxury Industry
Discover the techniques top-end retailers use to maintain an excellent Customer Experience and how Ipsos designs luxury mystery shopping programs that can benefit retailers of any calibre.
-
Brands help consumers hire good health habits
There are many reasons people try to eat healthy. Some people try because they have to, for instance if they have a health issue. Others do so because they “want to” (e.g., they want to feel better in a swimsuit.) Each of these can pose an opportunity for a brand or product to fill that need, if the brand can learn some new habits, too.
-
Who connects us to connected health?
Millions of people increasingly use digital technologies to track their health, not their diseases. Connected devices monitor their workouts, diets, heart rates and sleep. The subsequent exponential rise of health data is transforming healthcare, much as data and analytics are disrupting most industries.