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Cliff Young Publishes 'The Resurgence and Spread of Populism'
Cliff Young, President of Ipsos Public Affairs, published a paper exploring populism in the SAIS Review of International Affair.
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The Ipsos Affluent Intelligence Group Releases Fall 2017 Ipsos Affluent Survey
Survey Spotlights “Affluencers” – The Powerful New Target Group that Drive Purchases Across Categories
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Ipsos Expands Behavioral Science Practice with Key Hire
Jesse Itzkowitz, Ph.D. bolsters Ipsos’ commitment to advancing this exciting field of market research
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[EVENT] Sustainatopia Conference
Ipsos is pleased to be a sponsor of one of the world’s leading events for social, financial and environmental sustainability and impact.
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Affluent Americans: 4 FinTech Trends on the Rise
In this infographic, we explore the relationship between Financial Advisors and America’s Affluent.
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Petyr Baelish Tops Game of Thrones Death Poll Ahead of Finale
One in five Americans who watch Game of Thrones predict Littlefinger will die in the season 7 finale.
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Affluent Americans: Home is Where the Heart Is
It’s said that home is where the heart is. This is certainly true of America’s Affluent population, whose second largest expenditure overall is related to home and garden.
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Americans Predict Next Game of Thrones Death
Petyr Baelish tops list once again in Game of Thrones Death Poll.
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Affluent Americans: 5 Surprising Facts
As a marketer, you probably want to know that American Affluents outspend non-Affluent Americans by more than 2.5 times.
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Does Branded Content Drive Brand Lift?
Ipsos’ Peter Minnium dives into the results from a study showing that branded content truly works, and has a positive impact both on consumers’ brand awareness and their purchase intent.