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How global companies can make a local difference on sustainability
Global brands can make a big impact on big problems — but people also need to know that their choices matter at the local level, says Westin Grabow, director of innovation at Diageo.
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Ways to make tech advances feel more personal to purpose shoppers
Whether through tech innovation or advocacy, luxury brands can tie our purpose to our identities and help us express our own beliefs and priorities, says Alice Yu, vice president of consumer insights at Tapestry.
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Why political polarization means brands need to clarify their purpose
As ESG becomes more politically polarizing, brands need to be clear about their values, says Nooshin Warren, assistant professor of marketing at the University of Arizona.
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How companies take purpose too far and how to fix it
From solving their problems to standing by their values, people expect more than ever from brands. Author, consultant, and industry expert Rishad Tobaccowala explains what the next shift in corporate purpose could look like.
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A New World Disorder: Opportunity in a Polycrisis
Revisit our on demand webinar featuring insights from Ipsos Global Trends – our comprehensive study exploring the forces shaping our new world disorder.
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Philip Ryan named as Managing Partner at Ipsos Strategy3
In his new role, Ryan will guide Strategy3’s innovative consultancy practice
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[WEBINAR] What the Future: Purpose
Join us on April 4 to hear how social change, technological advances, political backlash and more will shape the future of corporate purpose, and what that means for brands and services, from consumer goods and luxury to entertainment and wellness.
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[WEBINAR] A New World Disorder: Opportunity in a Polycrisis
In this can’t-miss webinar, experts from Ipsos Strategy3 and the Ipsos Trends & Foresight Lab will share key takeaways from Ipsos Global Trends 2023
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Love
The future of how and who people love, how they express it and how they navigate the functional constructs of love is shifting and will impact everything from housing and financial services to jewelry and retail and more.
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What business and institutions need to know about changing norms of love
How will people meet their partners? How many will they have at once, and over their lifetimes? These answers are changing, and increasingly technology and platforms are playing a role. What the Future Editor Matt Carmichael outlines how love in all its forms will drive how people live, spend, relate and even vote.