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THE QUIRK’S EVENT
Join Ipsos’ Matt Carmichael for a timely session focusing on the critical role that market research plays in how researchers should think about the future and how those scenarios can guide the questions we ask today.
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What the Future: Identity
Revisit our recorded webinar to hear more about what forms a person’s identity, how it’s shaped and represented externally and how people want it used in products, marketing, and media.
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Earth
The future of Earth’s climate is worsening and is the dark cloud that hangs over all other futures. But brands have a critical role in collaborating with governments and people to blunt climate change and create a more resilient tomorrow. This issue of What the Future: Earth shows how.
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How we could live in a changed climate
We’re running out of time to act on climate change and life could get increasingly difficult. Robert Lempert, a coordinating lead author for the Intergovernmental Panel on Climate Change (IPCC) convened by the United Nations, explains what we must do now if we want a livable future.
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Here’s who people think can solve climate change
Americans lag their global peers in concern about the climate emergency and government leaders turn over with regularity. That’s why Gayle Schueller, senior vice president and chief sustainability officer at 3M, says that companies need to make longer-range sustainability decisions.
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How the stuff we buy can become a climate solution
Decades ago, plastics were considered the future. Now there’s too much of it. Ann Tracy, chief sustainability officer of Colgate-Palmolive Company, explains how the world’s biggest maker of toothpaste tubes is redefining the future of plastics.
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Here’s what brands can do to reduce climate change
Water is essential to life. This precious natural resource is also necessary for making beer and a host of other products. Molson Coors Beverage Company’s Brandon Watkins discusses how he’s working to ensure that both have a sustainable future.
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[WEBINAR] What the Future: Earth
Join us for our next What the Future complimentary webinar where we will (mostly) fight through our dystopian urges and shine a light on the efforts some people and brands.
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Identity
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this What the Future: Identity issue, we reveal which forces influence who we are and what brands to media should know about representing and reflecting us in the future.
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How what you wear reveals your true identity
How do we express our identities? According to the Ipsos Future of Identity survey, fashion and appearance fall below foundational factors such as how we treat others. Hollywood costume designer and stylist Leesa Evans hopes for a future where we will use fashion to feel confident and authentic.