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For Affluents, is it Time for Optimism?
Here's how to reach affluent Americans as spring approaches, vaccinations increase and the world re-emerges
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Ipsos analysis compares how people in 21 countries feel about themselves
U.S. among three highest-ranking countries on The Body Shop Global Self Love Index
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For Americans, addressing the gender pay gap is important, but not a top priority
Few expect that recovery from the pandemic will bring about equality
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Do current remote workers want to return to the office? It’s complicated.
Four in ten want to return to the office, but just as many would seek a new job if required to do so
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What Will The American Pantry Look Like Post-Pandemic?
Puppuccinos? Ipsos identifies consumer trends that are likely to fade away - or stick!
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Online features play key role in ‘ideal health care experience’
New Evernorth/Ipsos Poll finds that most are comfortable with virtual consultations replacing in-person visits and many predict more care will be delivered at home vs. in a typical healthcare setting in the future
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.
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Third Wave of In-Store Health & Safety Audits Will Award Firms with Strong Performance
Launching March 2021, the 3rd Wave of the Consumer Health & Safety Index will provide a crucial tool for companies nearly a year into the coronavirus pandemic.
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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
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Will we reenter the economy as penguins or lemmings?
Two myths from the animal kingdom can shape our preparations