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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.
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Americans don’t think companies followed through on their racial justice platitudes
It seemed every American company issued a statement after George Floyd’s death. One sector stands out in what it actually did.
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Electric Vehicles: Do Consumers Want Them?
Biden’s push for electric vehicles makes environmental sense, but Americans wants the cars to meet their needs.
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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
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IAB: State of Data Trends & Insights
Join Ipsos’ Dorothy Advincula together with IAB and Verizon Media to hear highlights from a new robust quantitative report on the trends in the investment of audience data over time.
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Take Mystery Shop Results to the Next Level
How can companies best capitalize on the volumes of mystery shop performance management data they gather across their networks? Three overarching factors are critical to having a focused activation plan.
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How our changing home life is changing how we buy and store pantry items
The acquisition and storage of food and household goods has been a roller-coaster ride for American families the past year. So what does this mean for the future of the pantry? What should brands do to prepare?
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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.
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Why home financing needs innovation beyond the pricing game
All things financial are getting faster, digital and almost invisible. The friction between shopping for things and paying for them has virtually disappeared.
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[VIRTUAL SUMMIT] The race to reshape retail in a period of mass disruption
Join Ipsos and our stellar clients for Ipsos’ third virtual summit as we focus in on retail and buying.