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Drive Perceptions of Value Through In-Store Pricing Signage
Discover why insight into the contextual, nonconscious, and often hidden drivers of behavior are critical to making effective business decisions.
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Bringing Consumer Occasions to Life
Listen in as we present a case study with Coca-Cola illustrating the power of social intelligence driving meaningful retail activation.
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Reuters/Ipsos Survey: 2020 Democratic Primary Tracker (1/10/2020)
Biden and Sanders are the top choices for Democrats, Warren remains in third place for the nomination
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Small Dollars Are Fueling the 2020 Election
Campaign fundraising has been an intense focus for the primary candidates. We look at how much people are giving.
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Polarized Media Landscape Mirrors Polarized Public
Are certain media channels capitalizing on divisions in society?
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A Majority of Americans Believe the Killing of Iranian General Soleimani Has Made the United States Less Safe
Nearly two in three Americans see the killing as a rise in conflict with Iran
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Reuters/Ipsos Iran Poll
Americans increasingly see war with Iran as a likelihood; a plurality does not support a preemptive attack.
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Reuters/Ipsos Core Political Survey: Impeachment Tracker (01/08/2020)
Despite confrontation with Iran and the impeachment vote, Trump's approval rating remains static.
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How Strongly Do People Identify with their Zodiac Sign? Well, It Depends on Who You Are
As both the year and decade wrap-up, many people will be turning inward and skyward to get an idea of what the next year, or ten, will hold. In this new survey of Americans, we investigate these cosmos-focused people.
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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.