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Satisfaction with presidential candidates higher after Biden exit
New ABC News/Washington Post/Ipsos polling finds that Trump has the edge on economy and inflation, while more believe Harris is better fit mentally and physically to serve as president
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Four in five Americans believe it is important for Harris and Trump to debate
New Syracuse University/Ipsos poll also finds that Walz is seen as helping Harris’ chances at winning, while Vance is seen as hurting Trump’s
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Majority of residents in five MENA countries want next U.S. president to reduce conflict, tension in the Middle East
Most residents across these five countries – including Egypt, Jordan, Lebanon, Saudi Arabia, and the United Arab Emirates – say they are following the current U.S. election closely
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People are still interested in learning about generative AI
While some of the hype arguably has slowed on generative AI, a majority of Americans (55%) still say they’re interested in learning more related skills, according to new data from the Ipsos Consumer Tracker.
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What the Future: Leisure
Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.
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Harris gains, but Trump still holds the fundamentals
Ipsos Presidential Election 2024 Forecast Update
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Most Americans believe the presidential election will have a major impact on the future of the Supreme Court
New USA Today/Ipsos polling finds that many Americans see the Supreme Court’s presidential immunity decision as a major threat to democracy, with most supporting President Biden’s proposed reforms
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Nationally, Harris holds a small lead over Trump
New Ipsos polling finds that among the same group of Americans there has been some movement towards Harris
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How brands can grow with purpose and profit through Ipsos’ “ABCs of ESG”
Ipsos’ newest Insights to Activate launch explores how decision-makers can leverage ESG principles to craft purposeful, profitable, and productive brand strategies
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Nearly half of families report taking out student loans, up from this time last year
However, 2023-2024 reported college spending is stable compared to 2022-2023