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Cliff’s Take: Vaccine Skepticism Clouds New Optimism
Vaccine hesitancy holds steady at about one in five Americans.
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How do you mystery shop an omnichannel world?
The past year has changed the way we shop and raised our expectations for the omnichannel experience.
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American consumers want more ways to buy and pay in the future
Ipsos finds unprecedented disruption raised shoppers’ expectations for retail
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Patient Surveys Are Changing As Everyone Moves Online
Here’s how to ensure accurate data using online surveys to supplement quality metrics.
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Shelter in Place: How companies can ease customers’ housing anxiety
Americans’ worries about missed rent or mortgage payments are an opportunity for companies to step in and build trust.
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Do current remote workers want to return to the office? It’s complicated.
Four in ten want to return to the office, but just as many would seek a new job if required to do so
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Online features play key role in ‘ideal health care experience’
New Evernorth/Ipsos Poll finds that most are comfortable with virtual consultations replacing in-person visits and many predict more care will be delivered at home vs. in a typical healthcare setting in the future
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B2B CX Sessions
A series of roundtable discussions with CX practitioners and experts who work in B2B.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.
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Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.