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Empathy Awakened: The power of an empathetic organization
Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.
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For Mobile Wallets, Restaurant Frustrations are an Opportunity
Brands should emphasize convenience in industries that are seeing long wait times for customers, particularly at restaurants.
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Where do luxury brands fit in the metaverse?
Across the metaverse and Web 3.0, digital communities are springing up around things like bored apes, nouns and digital dumpling pets.
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How can high-end brands redefine luxury shopping for the digital age?
Nearly a quarter of luxury shoppers prefer to shop online versus in-store, and nearly 4-in-10 prefer both online and in-store equally.
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How can financial providers assist in the big wealth transfer?
Americans age 70 and older have stockpiled more than $35 trillion, which will lead to an unprecedented transfer of wealth over the coming years.
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved: patients, their carers, cancer treaters, and treatment manufactures.
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Germany maintains top “nation brand” ranking, U.S. sees reputational gains from 2020
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
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Reaching and Researching the Changing Viewer
Revisit our Media Summit here – 21 experts, 5 sessions, 1 keynote – exploring the future of media and entertainment.
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The Diagnosis: Pharmaceutical Advertising is Still Advertising
DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.