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Cliff's Take: Big Government Forever?
Democrats and Republicans do not see eye to eye on the expanding role of government.
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A Tale of Two Pandemics: CPG During & After COVID
We believe there are three key areas consumer packaged goods brands need to address now to set themselves up for growth.
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U.S. consumer confidence reaches new heights
Expectations rise further, driving improvement in overall sentiment
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Biden’s First 100 Days
We explore how the first 100 days of Biden’s Presidency has reshaped America.
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Consumers want deeper social-justice commitments from brands
Racial equality is now the most important social value to consumers in the US and as a result, it is critical that brands build trust.
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Cliff’s Take: What The Chauvin Trial Verdict Tells Us
A reminder of what is percolating beneath the surface during Biden’s first 100 days
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Half of Americans have tried a new way to buy since the pandemic began
First-time use of services like grocery delivery, alcohol delivery and pre-ordered home goods have surged since Ipsos asked consumers at the pandemic’s start – especially among parents.
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Most in the U.S. and globally are yet to be convinced their government has a clear plan to tackle climate change
Global Advisor Earth Day 2021 survey: Americans widely agree individuals must act to combat climate change, but show limited willingness to adopt more sustainable consumer behaviors
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What’s Next – Telecommunications New Consumer Mindsets
Leveraging behavioral science-driven mindsets is more important than ever – look to update your segmentation, create engaging digital and brick and mortar experiences, and connect offers on an emotional level.