Search
-
U.S. consumer confidence reaches new pandemic high
Sentiment rallies for fourth-straight week, driven by increased optimism about jobs
-
For Affluents, is it Time for Optimism?
Here's how to reach affluent Americans as spring approaches, vaccinations increase and the world re-emerges
-
Advertising 2021: Cultural Fluency, Gender & People of Color
Revisit our webinar to hear how brands should think about cultural fluency in advertising, aligned with research approaches for guidance, benchmarking and measurement.
-
What Will The American Pantry Look Like Post-Pandemic?
Puppuccinos? Ipsos identifies consumer trends that are likely to fade away - or stick!
-
Consumer confidence hits new pandemic high
Sentiment shows forward momentum for the third-straight week
-
Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.
-
Electric Vehicles: Do Consumers Want Them?
Biden’s push for electric vehicles makes environmental sense, but Americans wants the cars to meet their needs.