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What’s Next – Telecommunications New Consumer Mindsets
Leveraging behavioral science-driven mindsets is more important than ever – look to update your segmentation, create engaging digital and brick and mortar experiences, and connect offers on an emotional level.
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Views split on whether athletes should take a stand on political, social issues
Axios/Ipsos poll finds desire for athlete activism, and use of Native American-themed mascots, varies greatly by race and partisanship.
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Patient Surveys Are Changing As Everyone Moves Online
Here’s how to ensure accurate data using online surveys to supplement quality metrics.
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B2B CX Sessions
A series of roundtable discussions with CX practitioners and experts who work in B2B.
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Americans don’t think companies followed through on their racial justice platitudes
It seemed every American company issued a statement after George Floyd’s death. One sector stands out in what it actually did.
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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.
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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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The Data Paradox: Authenticity will Prevail
How can brands leverage data to deliver a personal experience, and maintain trust? We share tips and insights.
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Voice: The Invisible Interface
Create a 5-year roadmap. Revisit our recorded webinar for a foundational understanding of Voice interaction from a user experience perspective.
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[WEBINAR] Voice—The Invisible Interface
More and more companies are investing in Voice technology in the hope of enhancing the customer experience while also creating more efficiencies.