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Four Ways Agile Research Will Evolve to Drive Innovation
1. Quality 2. Social intelligence 3. Artificial intelligence. Read on for the fourth way in which agile research will evolve.
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Why are Millennials skipping the baking mix aisle?
Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch.
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[EVENT] TMRE Conference
Ipsos is proud to be a sponsor of the #1 event for consumer insights leaders: The Marketing Research Event.
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Affluent Millennial Men: The Grooming Paradox
Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.
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Parents’ Perspective on Back-to-School Shopping
In our latest Thought Starter, we examine how parents are planning to prepare their children for the school year ahead.
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Why Window Shopping Now Takes Place on Mobile Phones
It's a thing, whether summer, winter, back-to-school, or holiday shopping.
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[WEBINAR] Affluent Americans in the Drivers’ Seat
Join Ipsos for a complimentary webinar we explore the evolving Automotive market. This webinar will feature insights uncovered by our Q3 2018 Affluent Intelligence study of the category, with implications for the future and opportunities for media and messaging.
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[WEBINAR] Intelligent Product Test Design: When less can be more
Caught between the ‘insight vs. investment trade-off’ when it comes to product testing? Ipsos is freeing clients from this conundrum while saving them time & money!
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When Difference Doesn’t Mean Different
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardization across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Mystery Shopping in the Luxury Industry
Discover the techniques top-end retailers use to maintain an excellent Customer Experience and how Ipsos designs luxury mystery shopping programs that can benefit retailers of any calibre.