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Are we ready for a cashless future? New Ipsos study shows we’re accelerating in that direction.
The coronavirus pandemic has reduced our dependence on cash. At the same time, our youngest generations already have become experts at using virtual currencies through gaming and virtual experiences.
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U.S. consumer sentiment stabilizes
More Americans foresee a slow economic recovery once coronavirus restrictions are lifted
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More Americans open to voting early, by mail
New Washington Post/University of Maryland/Ipsos poll shows a vast majority would support voting by mail without an excuse, but significant partisan differences on voting behaviors exist
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COVID-19: Our Coronavirus Research, Reports and Data
In an uncertain world, data matters. Ipsos experts share new research about the pandemic.
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U.S. consumer sentiment: The summer of 2020 ends just as it started
Consumer confidence index dropped in the past week, but short-term volatility masks remarkable stability
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[WEBINAR] How Americans are Recalibrating for the COVID Marathon
In this complimentary webinar, we will take a look at some of these shifting routines and behaviors through the lens of current social conversations and feedback from our online U.S. consumer community, including implications for brands and opportunities to help.
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Innovation Testing in Real Time
Revisit our webinar to hear how gamified, Bsci metrics can screen and validate ideas or concepts robustly and quickly.
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As small businesses go digital to survive coronavirus, financial services players innovate
While the business climate shows improvement, small business owners are girding their operations for another potential coronavirus surge.
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Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.