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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Majority of Latinos say it's a bad time to be Latino or Hispanic in America
New Axios/Ipsos poll in partnership with Noticias Telemundo shows sharp decline in belief in American Dream among Latino and Hispanic Americans
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[WEBINAR] Perceptions of Prosperity: Californians and Americans Assess Where They Stand in a Changing Economy
Join us to hear insights from PPIC and Ipsos surveys on economic well-being.
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Investing seen as best way to build wealth, but homeownership is safest
Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).
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Think Global New York
Think Global is an exclusive conference hosted by Google for top-tier export leadersfrom APAC and EMEA, with a focus on the U.S. market.
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The future indulgence economy: Where luxury meets vice
As the luxury and vice markets collide, Americans are redefining indulgence from seven-figure weddings to prediction markets to sex. Exclusive data and analysis show which brands will win.
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Beyond luxury: The new rules of indulgence for leaders
How wealth, wellness and morality shifts blur the lines between luxury and vice for American consumers and brands.
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What luxury events reveal about consumers’ premium experience spending
Ultra-luxury event designer Sojourner Judson explains how changing expectations around upscale social events are shaping how mainstream Americans understand indulgence.
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Why growth audiences will help brands win in a cooling market
Business can grow faster if they form authentic connections with growth audiences. But to successfully engage them, brands need nuanced and accurate insights, says Ipsos’ Janelle James.
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals