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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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The future indulgence economy: Where luxury meets vice
As the luxury and vice markets collide, Americans are redefining indulgence from seven-figure weddings to prediction markets to sex. Exclusive data and analysis show which brands will win.
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Beyond luxury: The new rules of indulgence for leaders
How wealth, wellness and morality shifts blur the lines between luxury and vice for American consumers and brands.
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What luxury events reveal about consumers’ premium experience spending
Ultra-luxury event designer Sojourner Judson explains how changing expectations around upscale social events are shaping how mainstream Americans understand indulgence.
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Why growth audiences will help brands win in a cooling market
Business can grow faster if they form authentic connections with growth audiences. But to successfully engage them, brands need nuanced and accurate insights, says Ipsos’ Janelle James.
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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[WEBINAR] The Value of Higher Education in the New America
Join us for our next Know the New America Public Sector webinar as Ipsos’ Alec Tyson and Wendy Mansfield unpack how Americans really feel on The Value of Higher Education in the New America.
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Americans' views on the role of government are shifting
The number of Americans who think home ownership is part of the American Dream is high and getting higher, according to the Ipsos Consumer Tracker
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People don’t trust AI tools, but use them anyway
Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
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Shifts: How longevity, trust and cost will shape future care
From holistic wellness to medical tourism, innovation and affordability will drive change in tomorrow’s healthcare landscape, says Ipsos Strategy3’s Mercedes Bender.