Advertising

Dedicated to being the advertising destination for insights, analytics, and marketing, this year’s Re!Think conference will prove that Insight Changes Everything.

Ipsos’ Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.

Ipsos' Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.

What can behavioral science teach marketers about digital advertising?

Ipsos' Peter Minnium explains why brands need to market with authenticity to win consumers' trust.

How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?

Ipsos took a close look at the effect of the candidate's ad campaigns on voters of the opposite party.

Balancing reach with precision in your media strategy

You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.