Advertising

From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.

Ipsos’ Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place, every time.

Cigna wins Gold for Impact on the World Award; Merck wins Bronze for Big Data Award

Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend

Findings of Ipsos/Google Advertising Attention Research Experiment

Dedicated to being the advertising destination for insights, analytics, and marketing, this year’s Re!Think conference will prove that Insight Changes Everything.

Ipsos’ Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.

Ipsos' Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.

What can behavioral science teach marketers about digital advertising?