Advertising

Discover some basic guidelines for how marketers can borrow from the HCI discipline to improve their digital advertising.

Budweiser and MetLife take home prizes at annual advertising research awards

What happens when you host a Super Bowl party and equip the football fans with biometric technology capturing their emotional reactions in real time?

One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.

First real time biometric ranking of all commercials during the big game

From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.

Ipsos’ Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place, every time.

Cigna wins Gold for Impact on the World Award; Merck wins Bronze for Big Data Award

Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend