Advertising

Don’t just participate, go all the way!

Ipsos is excited to be participating in this year’s AdvertisingWeek.

Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.

Listen to this podcast explaining why some 30-second spots can be memorable for years.

Discover some basic guidelines for how marketers can borrow from the HCI discipline to improve their digital advertising.

Budweiser and MetLife take home prizes at annual advertising research awards

What happens when you host a Super Bowl party and equip the football fans with biometric technology capturing their emotional reactions in real time?

One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.

First real time biometric ranking of all commercials during the big game