Advertising

You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.

Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.

Getting digital advertising right is hard, and it's no wonder that it takes twice the effort of the past.

Ad blocking represents the latest challenge to advertising — one in a long line of obstacles the industry has had to overcome.

Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are fast disappearing.

In Peter's latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with their friends.

Merck and Kingsford Charcoal Earn Gold Masters of Insight Awards at 2016 ARF David Ogilvy Awards

An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.

As digital advertising continues to transform, Ipsos' Peter Minnium shares five things he's learned to help marketers take advantage of this new, digitally driven world.