Advertising

Ipsos' Peter Minnium explains why brands need to market with authenticity to win consumers' trust.

How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?

Ipsos took a close look at the effect of the candidate's ad campaigns on voters of the opposite party.

Balancing reach with precision in your media strategy

You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.

Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.

Getting digital advertising right is hard, and it's no wonder that it takes twice the effort of the past.

Ad blocking represents the latest challenge to advertising — one in a long line of obstacles the industry has had to overcome.

Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are fast disappearing.