Affluent

Affluent American households are the high-octane fuel that drives the U.S. economy, spending 2.5 times what their non-affluent counterparts do.

Read our latest paper for insights on how brands can tap into Affluent Americans’ pent-up demand and reinvigorate the economy.

Affluent American households are the high-octane fuel that drives the U.S. economy, spending 2.5 times what their non-affluent counterparts do.

View our on demand webinar featuring recent research about future planned purchases as Affluent Americans actively return to the marketplace.

As Affluent Americans will be the first to be passing through terminal gates, Ipsos shares data and tips that can be used as marketing engagement opportunities by those in the hospitality sector.

Read part 2 of our article exploring how brands can fulfill pent up demand.

Read part 1 of our article exploring how brands can fulfill pent up demand.

Any expectation that things will return to “normal” quickly post-crisis can be disposed of out of hand. Read lessons learned from the 2008 recession.

New research suggests nuances podcast providers need to know to ensure success with consumers and advertisers.