B2B

Trust as the Ultimate Wireframe: UX in the AI Age
B2B Publication

Trust as the Ultimate Wireframe: UX in the AI Age

Here’s how UX researchers can navigate the central tension of AI: the promise of speed vs. the peril of losing user trust.
55 percent of americans are intersted in generative AI
Consumer Behavior Survey

Americans learning AI are mostly teaching themselves

Familiarity with artificial intelligence is high across age groups, but younger people seem to be actually using it more, according to the Ipsos Consumer Tracker
The State of B2B Revealed, Cannes 2023
B2B Event

LinkedIn Collective: The State of B2B Revealed @Cannes 2023

How do B2B marketing leaders navigate through these seismic shifts while continuing to drive growth and impact? In this session, we’ll share insights from our new ‘B2B Marketing Benchmark’ report, identifying the trends shaping B2B like skills-based hiring, AI and the evolving role of the CMO.
Why empowering intermediaries can help financial services companies in a challenging economy
Customer Experience Publication

Why empowering intermediaries can help financial services companies in a challenging economy

Ipsos has devised proven methods to help businesses understand what it takes to maintain a successful B2B relationship with its intermediaries. Here are four core tenets.
Globalisation Survey

Millennial Small Business Owners Are Already Global and Plan to Continue Doing Business Internationally

With Nearly Half of Small Business Owners Ages 18 to 34 Currently Selling Products Outside the US (Compared to Only 7 Percent of Business Leaders Ages 55 And Up) The Future Is Global.
10 - 14 of 14 items