B2B

The Trust Advantage: Why Expertise Wins
B2B Events replay

The Trust Advantage: Why Expertise Wins

There's a massive trust gap in B2B sales right now, and it's your biggest opportunity. The latest LinkedIn survey of B2B buyers reveals that while 86% of buyers say seller expertise drives trust, only 45% describe the sellers they encounter as trustworthy.
Why empowering intermediaries can help financial services companies in a challenging economy
Customer Experience Publication

Why empowering intermediaries can help financial services companies in a challenging economy

Ipsos has devised proven methods to help businesses understand what it takes to maintain a successful B2B relationship with its intermediaries. Here are four core tenets.
Globalisation Survey

Millennial Small Business Owners Are Already Global and Plan to Continue Doing Business Internationally

With Nearly Half of Small Business Owners Ages 18 to 34 Currently Selling Products Outside the US (Compared to Only 7 Percent of Business Leaders Ages 55 And Up) The Future Is Global.
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