Brands

Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.

Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.

Winning the battle for memorable attention in advertising.

Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.

Ipsos’ analysis of the strategies set to dominate the 2026 creative season

Here's how small brands can leverage equity to challenge leaders.

Ipsos’ Emmanuel Probst, brand health expert, will be presenting fresh insights.

Ipsos’ Matt Carmichael will be sharing consumer insights during his presentation: Understanding Society, Markets & People to Help the Work Make Better Decisions.

Ipsos’ pre-game analysis of the strategies set to dominate the 2026 season