Brands

This research, conducted by TikTok in collaboration with Ipsos across seven global markets, explores how the platform has become a "second screen" and a driver of measurable real-world actions for rights holders and brands.

South by Southwest® dedicates itself to helping creative people achieve their goals by celebrating the convergence of tech, film, music, education, and culture.

Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.

Winning the battle for memorable attention in advertising.

Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.

Ipsos’ analysis of the strategies set to dominate the 2026 creative season

Here's how small brands can leverage equity to challenge leaders.

Ipsos’ Emmanuel Probst, brand health expert, will be presenting fresh insights.

Ipsos’ Matt Carmichael will be sharing consumer insights during his presentation: Understanding Society, Markets & People to Help the Work Make Better Decisions.