Brands


Brands Publication

The Context Advantage: Winning the moments that matter

Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
Advertising Events replay

2026 Ipsos Super Bowl Post-Game Show: Ads Edition!

Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.

Unlock your Brand’s Online Potential and Make Every Interaction Count

Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.
Advertising Publication

The Best Ads of Super Bowl 2026

Ipsos’ analysis of the strategies set to dominate the 2026 creative season
Brands Publication

The Excess Factor

Here's how small brands can leverage equity to challenge leaders.

THE QUIRK’S EVENT: Dallas

Ipsos’ Emmanuel Probst, brand health expert, will be presenting fresh insights.
Brands Event

Association of Food Equipment Manufacturers Summit

Ipsos’ Matt Carmichael will be sharing consumer insights during his presentation: Understanding Society, Markets & People to Help the Work Make Better Decisions.
Sports Publication

Super Bowl Ads Preview: 5 creative trends that could create a viral winner

Ipsos’ pre-game analysis of the strategies set to dominate the 2026 season