Consumer Behavior


Retail Survey

It's not easy to boycott, even if you want to

One in four Americans say they have stopped purchasing from a company due to politics or current events, according to the Ipsos Consumer Tracker. Sticking with it is another story.
Polling Survey

Some Democrats are still voting with their wallets

However, compared to mid-February, slightly fewer Americans report stopping spending to protest a company’s stance on politics
Consumers Survey

Many Americans are losing faith in the safety of air travel

Three in five (57%) high-income Americans say they're losing confidence in the safety of air travel, according to the Ipsos Consumer Tracker

Grocery prices are up, and older Americans are most concerned

According to the Ipsos Consumer Tracker, the oldest Americans are most likely to say that their groceries have gotten more expensive. Here's why — and why it matters.
Shopping Survey

It's not just eggs: Americans feel prices are higher on most goods

Four in five Americans (82%) say they're paying higher prices for eggs and dairy than they were a year ago, according to the Ipsos Consumer Tracker
Politics Survey

Republicans and independents are feeling more threatened

Republicans and independents are feeling much more threatened in the current political climate than they were just weeks ago, according to the Ipsos Consumer Tracker

Americans are feeling much less confident about their economic status

Americans are less confident in their personal economic situation than they were late last year, according to the Ipsos Consumer Tracker: Just 37% say they feel very or somewhat comfortable with their personal economic situation, a 14-percentage-point drop since November.
Gender Survey

Only half of men think feminism benefits both sexes

Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker
Polling Survey

Americans sour on the economy

Below are five charts on where Americans stand on their finances