Consumer Behavior

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
Image showing that 15 percent of Americans plan to watch the Super Bowl at a party with friends
Consumer Behavior Survey

Most Americans plan to watch the Super Bowl, but many are more excited for the puppy bowl

About one in six Americans (15%) plan to watch the Super Bowl at a party with friends, according to new data from the Ipsos Consumer Tracker
Chart showing that 21 percent of Americans who plan to go out on a date on Valentine’s Day
Consumer Behavior Survey

America’s love for Valentine’s Day is unbending

Americans are largely sticking with the same Valentine’s Day plans they had in 2023, according to new data from the Ipsos Consumer Tracker
Chart showing that 38 percent of Americans believe that climate change will have positive effects as well as negative ones
Consumer Behavior Survey

We know climate change is a thing, but some of us think it’s a good thing?

Four in ten Americans (38%) believe that climate change will have positive effects as well as negative ones, according to new data from the Ipsos Consumer Tracker
Chart showing that 47 percent of Americans say there aren’t enough homes on the market where they live, up five points from just three months ago
Consumer Behavior Survey

The housing market is crunched, and Americans are feeling it

The number of people who think there's a housing shortage in the U.S. has grown in just the last three months, according to new data from the Ipsos Consumer Tracker
Chart showing that 63 percent of Americans say they expect to use AI tools more in the future
Consumer Behavior Survey

Americans still have a complicated relationship with AI

Two in three American (63%) expect to use AI tools more in the future, up 6 points from when we asked a year ago, according to the Ipsos Consumer Tracker
A majority of Americans (66%) still think tariffs will raise the cost of the goods they buy, according to new data from the Ipsos Consumer Tracker
Economy Survey

Americans are bracing for tariffs. Here’s what businesses need to know.

Trump has pitched tariffs to the nation as a means to protect jobs and boost domestic manufacturing — but most Americans think they'll raise the cost of the goods they buy, according to the Ipsos Consumer Tracker. Here's what that means for businesses.
Chart showing that one in three Americans are cutting back on streaming services
Consumer Behavior Survey

New signs show Americans are worried about budgets

There’s an uptick in people looking to reduce their recurring overhead, or finance it, according to new polling from the Ipsos Consumer Tracker
Chart showing that 18 percent of people spent more on gifts than they planned to over the holidays
Holidays Survey

Here's what Americans actually did during the holidays

One in five Americans (18%) said they spent more on gifts during the holidays than they intended, according to new polling from the Ipsos Consumer Tracker
Chart showing that Americans predict their 2025 will be 6.8 out of 10, when asked to guess how good the year will be
Consumer Behavior Survey

Americans think 2025 will be a pretty flat year

Americans think 2025 will be a little less great for us personally, about the same for our family and the nation, and a little less great for our jobs, according to the Ipsos Consumer Tracker
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