Consumer Behavior

Three in five Americans with pets say owning a pet costs more than they expected, according to new data from the Ipsos Consumer Tracker.

Americans want to live in places that are affordable, safe, have a good climate, and offer us the ability to take care of ourselves and our households, according to the Ipsos Consumer Tracker.

Americans who are retired feel pretty good about their personal outlook, and those with jobs aren't far behind, according to new data from the Ipsos Consumer Tracker.

Consumers love these mini-credit lines to power their purchases. Merchants in kind, embrace the increased sales, average order values and reduced purchase abandonment rates.

According to the latest wave of the Ipsos Consumer Tracker, half of Americans have “purchased an item and paid for it in installments" — but who's carrying a balance, and who wants to spend with BNPL again?

New data from the Ipsos Consumer Tracker indicates that it’s older Americans, not younger ones, who have dropped the mall completely. Read on to hear why — in Gen Z's own words.

One in three people (33%) say they don't think they have any need for AI tools, and another 19% say they don't see the benefit of using them, according to the Ipsos Consumer Tracker.

One in four Americans believe they tip too much, while seven in ten believe they tip the right amount, according to the Ipsos Consumer Tracker.

Half (51%) say they spend more than they should