Consumer Behavior

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
What's next?
Polling Survey

What's next?

Below are five charts on Americans’ hopes, expectations, and fears for 2025
The average score Americans gave to 2024 was 6.3.
Consumer Behavior Survey

Our outlook keeps improving

When it comes to their family, community, and country, Americans rated 2024 higher than prior years, according to the Ipsos Consumer Tracker
Two-thirds of Americans think tariffs will lead to higher prices on food, electronics and more
Economy Survey

Most think tariffs will increase prices, but aren’t doing anything about it

86% of Democrats believe that tariffs will lead to higher prices on food, electronics and more, compared to just 46% of Republicans, according to the Ipsos Consumer Tracker
28% of Americans say they feel stressed this holiday season.
Holidays Survey

The holidays are making us happy, joyful and stressed

Americans have complicated feelings about the holiday season, according to the Ipsos Consumer Tracker.
Expectations of the economy in a second Trump presidency
Polling Survey

Expectations of the economy in a second Trump presidency

Below are five charts on how the economy influenced Americans’ votes, how Americans feel about the direction of the economy, and how these expectations color their expectations about their economic futures
2024 holiday shopping data may signal longer-term shifts in consumer behavior
Consumer Behavior Publication

2024 holiday shopping data may signal longer-term shifts in consumer behavior

Why this holiday season may be a bellwether for changes in holiday shopping beyond just November and December.
How to beat the say-do gap with sustainable products and unlock growth
Consumer Behavior Publication

How to beat the say-do gap with sustainable products and unlock growth

The in-store experience is where the rubber meets the road on sustainability. Here’s what how we tested that – and how you can overcome the challenges using behavioral science.
of Americans with a household income under $50k plan to reduce their spending on holiday gifts this year.
Consumer Behavior Survey

How the economy is impacting Americans’ holiday plans

Will Americans be home for the holidays? Will they dine out in December? Their answers reflect the economy at large, according to the Ipsos Consumer Tracker.
Chart showing that one in four people are likely to set up a will or trust in the next three months
Consumer Behavior Survey

One in four say they plan to set up a will soon

One in four Americans say they will set up a will or a trust soon, according to new data from the Ipsos Consumer Tracker.
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