Consumer Behavior

Recent research in cognitive and affective sciences, as well as linguistics, has shown that while emotions are not universal, they follow a similar dimensional structure across cultures and languages.

Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.

We live in a world where we are being buffeted by multiple crises.

Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.

As dining priorities continue to shift, grocery and restaurant brands must better understand what consumers are looking for in their dining experiences today.

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

The Neuromarketing World Forum (NMWF) is the annual event for everyone with a professional interest in neuromarketing.