Consumer Behavior

Most Americans are hopeful about their financial situation in the year to come, according to the Ipsos Consumer Tracker. But that optimism ends when it comes to their political future.

Below are five charts on how Americans have become more tolerant, but polarized and how brands can navigate these waters.

Two in three Americans plan to take an overnight trip by car this summer, and half plan to take a domestic plane trip this summer, according to the Ipsos Consumer Tracker. But our data from past years shows people may not follow through with it.

What the Ipsos Consumer Tracker reveals about how credit utilization varies by generation — and how it fits into the broader economic picture

A new Ipsos poll also finds that younger Americans are more likely to use food delivery apps compared to older Americans

49% of Americans agree that the quality of content available to them on streaming platforms has improved in the past year, according to the Ipsos Consumer Tracker.

Nearly half of Americans still tune into one of the three legacy TV networks (ABC/NBC/CBS) regularly for news, but networks just edge social media as a regular news source, according to new polling from the Ipsos Consumer Tracker.

One in five list climate change as the catastrophe they are most worried about, according to new polling from the Ipsos Consumer Tracker. One in four pick World War III. Fully a third say a total economic collapse in the U.S. is what keeps them up at night.

Interest in watching the March Madness college basketball tournaments is rising, according to new data from the Ipsos Consumer Tracker