Consumer Behavior

Image of a plate with steak and vegetables
Consumer Behavior Survey

Americans’ appetite for functional foods varies widely

Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker
Ipsos | GCI | Economy
Consumers Survey

June 2023 Global Consumer Confidence Index shows contrasting trends among the world’s largest economies

Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets
67% of Americans plan on going on an overnight car trip of over 100 miles this summer
Consumer Behavior Survey

Travel is back, just not for everyone

Below are five charts on the resurgence of travel plans for this summer and a closer look at the Americans making plans to travel this summer.
Image showing that 32% of Americans are delaying the purchase of a car
Consumer Behavior Survey

People are delaying, rather than buying, big-ticket items

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
Behavioral Science Insights for Healthcare Marketers
Healthcare Publication

Behavioral Science Insights for Healthcare Marketers

Revisit our on demand webinar featuring tips for how healthcare marketers and brands can best leverage insights from behavioral science research.
Path to Purchase Institute Future Forward
Consumers Event

Path to Purchase Institute Future Forward

Be sure to join us on Tuesday, May 16 [10am | Breakout 1] for Capitalizing on Convergent Commerce in Blended Online and Offline Shopping Worlds.
The words "Cornhole and bowling are the sports most Americans played last year"
Society Survey

Cornhole and bowling are the sports most Americans played last year

New Ipsos sports poll also finds that Americans view player safety and injuries as the main issue facing the sports world today, but they also want games to continue, within reason, after a player’s injury
Younger and low-income Americans are more concerned about AI replacing their jobs
Consumers Survey

Younger employed Americans are more concerned about AI replacing their jobs

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
The words "Sports gambling growth driven by small group of highly engaged sports fans "
Society Survey

Sports gambling growth driven by small group of highly engaged sports fans

New Ipsos poll finds that support for sports gambling is mixed among all Americans, but bettors see it as a way to increase engagement in sports
We used ChatGPT to help us poll Americans about AI. Here’s what we found.
COVID-19 Survey

We used ChatGPT to help us poll Americans about AI. Here’s what we found.

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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