Consumer Behavior

Only 43% of people trust AI tools not to discriminate or show bias towards any group of people; however, they actually trust AI slightly more than they trust humans (only 38%), according to the Ipsos Consumer Tracker.

Gas prices are down over the last year, but more than half of Americans (56%) still erroneously think prices are going up, according to the Ipsos Consumer Tracker.

The number of people shifting from remote work to hybrid work has jumped, according to the Ipsos Consumer Tracker.

34% of Americans say that in the past six months they have postponed or skipped a big-ticket product purchase.

More than half of Americans would be interested in taking a new 'safe and effective' weight loss treatment, according to new data from the Ipsos Consumer Tracker

27% of Americans say they plan to travel for Thanksgiving and/or the December holidays, up from 20% last year, according to the Ipsos Consumer Tracker

Familiarity with artificial intelligence is high across age groups, but younger people seem to be actually using it more, according to the Ipsos Consumer Tracker

Here's how people say they plan to shop this holiday season, according to new data from the Ipsos Consumer Tracker

Americans are carrying more debt, and letting it hang out on our credit cards, but we’re also paying it down, according to new data from the Ipsos Consumer Tracker