Consumer Behavior

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
Chart showing that 99 percent of retirees feel good about their ability to take a break from screens
Consumer Behavior Survey

Americans' personal outlook is pretty positive

Americans who are retired feel pretty good about their personal outlook, and those with jobs aren't far behind, according to new data from the Ipsos Consumer Tracker.
The Power of Buy Now Pay Later
Consumer Behavior Publication

The Power of Buy Now Pay Later

Consumers love these mini-credit lines to power their purchases. Merchants in kind, embrace the increased sales, average order values and reduced purchase abandonment rates.
According to the latest wave of the Ipsos Consumer Tracker, half of Americans have “purchased an item and paid for it in installments" — but who's carrying a balance, and who wants to spend with BNPL again?
Financial services Survey

Is Buy Now, Pay Later here to stay? Here’s what the data says

According to the latest wave of the Ipsos Consumer Tracker, half of Americans have “purchased an item and paid for it in installments" — but who's carrying a balance, and who wants to spend with BNPL again?
62% of Americans aged 55+ say they rarely or never visit shopping malls.
Polling Survey

Here's why younger shoppers still hit the mall

New data from the Ipsos Consumer Tracker indicates that it’s older Americans, not younger ones, who have dropped the mall completely. Read on to hear why — in Gen Z's own words.
Chart showing that one in three people don't believe they need AI tools
Artificial Intelligence (AI) Survey

Perceived lack of benefits is the biggest barrier to generative AI adoption

One in three people (33%) say they don't think they have any need for AI tools, and another 19% say they don't see the benefit of using them, according to the Ipsos Consumer Tracker.
Chart showing that one in four people believe they tip too much
Consumer Behavior Survey

Most Americans tip, and think they tip enough

One in four Americans believe they tip too much, while seven in ten believe they tip the right amount, according to the Ipsos Consumer Tracker.
Turning Up the Temperature on Summer Travel: As Many As One in Four (25%) Americans Anticipate Increases to their Travel Spending this Summer
Polling Survey

Turning Up the Temperature on Summer Travel: As Many As One in Four (25%) Americans Anticipate Increases to their Travel Spending this Summer

Half (51%) say they spend more than they should
of Americans with a household income under $50k say they’re concerned about affording their air conditioning bill
Environment Survey

Air conditioning: yet another thing impacting our budgets

The latest Ipsos Consumer Tracker details Americans’ use of air conditioning (and how they feel about its costs).
Chart showing that 58 percent of women say it's important to advance in their jobs, compared to 73 percent of men
Consumers Survey

Women have less desire to advance their careers. Why?

Three-quarters of men (73%) say it's important to advance in their career, compared to only 58% of women. Key among the reasons why: Work-life balance, according to the Ipsos Consumer Tracker.
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