Consumer Behavior

Be sure to join us on Tuesday, May 16 [10am | Breakout 1] for Capitalizing on Convergent Commerce in Blended Online and Offline Shopping Worlds.

New Ipsos sports poll also finds that Americans view player safety and injuries as the main issue facing the sports world today, but they also want games to continue, within reason, after a player’s injury

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.

New Ipsos poll finds that support for sports gambling is mixed among all Americans, but bettors see it as a way to increase engagement in sports

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

Recent research in cognitive and affective sciences, as well as linguistics, has shown that while emotions are not universal, they follow a similar dimensional structure across cultures and languages.

Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.

We live in a world where we are being buffeted by multiple crises.

Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.