Consumer Behavior

Image of a plate with steak and vegetables
Consumer Behavior Survey

Americans’ appetite for functional foods varies widely

Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker
Homes
Consumer Behavior Survey

Prices pick up as Americans worry over household spending

Americans feel the inflation pressures just as many families across the country receive their child tax credits from the American Rescue Plan.
Consumer Confidence
Consumer Behavior Survey

Dip in U.S. consumer confidence accelerates

Optimism around a prompt economic recovery softens
pride parade
Consumer Behavior Survey

Americans are skeptical of companies’ LGBTQ+ solidarity – but the messages work

Many consumers think companies should be doing more; the numbers track close to feelings on corporations and racial justice.
GCI JULY
Economy Survey

Global consumer confidence almost back to pre-pandemic level

Investment Index at its highest since October 2019
Consumer Confidence
Consumer Behavior Survey

Slight slip in U.S. consumer confidence continues

But sentiment still holds above pandemic average
Consumer Confidence
Consumer Behavior Survey

U.S. consumer confidence close to pandemic high ahead of Independence Day

Current and Expectations sub-indices dip very slightly from last week
fireworks
Politics Survey

Americans proud and looking to celebrate this July 4th

The July 4th weekend is here, and while Americans have mixed feeling about their country, they will be celebrating, COVID or not.
Consumer confidence
Consumer Behavior Survey

U.S. consumer confidence returns to pandemic high

Strong growth seen across each sub-index
Pride flag
Consumer Behavior Survey

Americans are conflicted on what LGBTQ+ Pride celebrates

Younger Americans and people in cities feel positive about Pride, a month dedicated to celebrating self-acceptance, history, and the legal struggle LGBTQ+ people face.
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