Consumer Behavior

Image of a plate with steak and vegetables
Consumer Behavior Survey

Americans’ appetite for functional foods varies widely

Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker
What the Pandemic Means for Brands
Consumers Event

[PODCAST] What the Pandemic Means for Brands

“The pandemic has forced brands to change the way they communicate and the way they operate.”
Consumer Confidence
Consumer Behavior Survey

U.S. consumer confidence remains stable

However, expectations of a speedy post-COVID economic recovery are fading
Consumer Confidence
Consumer Behavior Survey

U.S. consumer confidence on standstill after month of volatility

Belief that the economy will recover quickly post-pandemic rebounds
Delta
Coronavirus Survey

Delta is changing Americans' behavior

As Delta surges, both the vaccinated and unvaccinated roll back their out of home behavior.
Consumer Confidence
Consumer Behavior Survey

U.S. consumer confidence declines this week, continuing a month of instability

Only half think economy will recover quickly once restrictions are relaxed
GCI
Economy Survey

Global consumer sentiment growth has nearly halted

Consumer confidence is down in the world’s two largest economies
Consumer Confidence
Consumer Behavior Survey

U.S. consumer confidence rebounds slightly from previous week’s crash

Sentiment holds below pre-pandemic levels
Consumer Confidence
Consumer Behavior Survey

U.S. consumer confidence experiences precipitous decline

Consumers are uneasy amid rising COVID cases and the spread of the Delta variant
Consumer Confidence
Consumer Behavior Survey

U.S. consumer confidence regains last week’s losses

Volatile sentiment reflects ongoing uncertainty about the recovery
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