Consumer Behavior

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Consumer Behavior Survey

AI has a PR problem with Americans

Only 38% of Americans say the coverage of AI they see in the news is mostly favorable, down from 44% a year ago, according to new data from the Ipsos Consumer Tracker.
fireworks
Politics Survey

Americans proud and looking to celebrate this July 4th

The July 4th weekend is here, and while Americans have mixed feeling about their country, they will be celebrating, COVID or not.
Consumer confidence
Consumer Behavior Survey

U.S. consumer confidence returns to pandemic high

Strong growth seen across each sub-index
Pride flag
Consumer Behavior Survey

Americans are conflicted on what LGBTQ+ Pride celebrates

Younger Americans and people in cities feel positive about Pride, a month dedicated to celebrating self-acceptance, history, and the legal struggle LGBTQ+ people face.
Consumer Behavior
Consumer Behavior Survey

U.S. consumer confidence slips from last week’s pandemic high

All sub-indices pull back
Consumer Behavior
Consumer Behavior Survey

U.S. consumer confidence builds on pandemic high

Gains in Current and Investment sub-indices drive this week’s growth
Consumer Behavior
Consumer Behavior Survey

U.S. consumer confidence hits new pandemic record high

Gains in Jobs and Expectations sub-index fuel growth
Consumer Behavior
Consumer Behavior Survey

U.S. consumer confidence holds steady

Jobs sub-index is the only one still below pre-pandemic reading
Consumer Behavior
Consumer Behavior Survey

U.S. consumer confidence wavers

Decline in the Jobs and Expectations sub-indices from last week leads to more muted sentiment overall
sunny road ahead
Economy Survey

Americans have a sunnier outlook heading into the summer

Some Americans report improving mental health as fears about returning to “normal” pre-COVID life recede. Meanwhile, Americans are feeling more secure about their purchasing power.
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