Consumer Behavior

Decline in the Jobs and Expectations sub-indices from last week leads to more muted sentiment overall

Some Americans report improving mental health as fears about returning to “normal” pre-COVID life recede. Meanwhile, Americans are feeling more secure about their purchasing power.

All indices remain level as expectations stand close to historical record

Falling sentiment in the Current and Investment sub-indices drive decline

Disney Plus led all streaming services in new signups; low-income Americans were most likely to sign up for Amazon Prime for the first time.

Expectations rise further, driving improvement in overall sentiment

Most indices have recouped losses reported last week

Sentiment cools down after weeks of continuous growth

Revisit our recorded webinar for a detailed look at the forces behind the so-called ‘pandemic wall’ as told through online community and social conversations.