Consumer Behavior

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
Consumer Confidence
Consumer Behavior Survey

U.S. consumer sentiment leaps forward

National sentiment reaches highest point since the lockdowns began
Economy
Consumer Behavior Survey

U.S. consumer sentiment stabilizes

More Americans foresee a slow economic recovery once coronavirus restrictions are lifted
Consumer Confidence
Consumer Behavior Survey

U.S. consumer sentiment: The summer of 2020 ends just as it started

Consumer confidence index dropped in the past week, but short-term volatility masks remarkable stability
Consumer Confidence
Consumer Behavior Survey

U.S. consumer sentiment rises

Sentiment is volatile week-to-week but gradually trending upwards
Which Pandemic Behavior Changes Will Stick & Actions for Brands
COVID-19 Publication

Which Pandemic Behavior Changes Will Stick & Actions for Brands

Listen in as we share recent examples of which pandemic behaviors are likely to stick and how your brand can meet the challenge.
Economy
Consumer Behavior Survey

U.S. consumer sentiment cools down, returns to “pandemic normal”

Jobs Index 20 points below pre-pandemic levels
At a global level, consumer sentiment keeps rebounding slowly
Economic Pulse Survey

At a global level, consumer sentiment keeps rebounding slowly

Expectations are up significantly in nearly half of the 24 countries surveyed
Empty classroom
Consumer Behavior Survey

Back-to-school shopping won’t be back-to-normal anytime soon

Many parents are playing a wait and see game with back-to-school shopping as finances and school openings remain up in the air.
Economy
Consumer Behavior Survey

Consumer confidence rallies to a six-week high

Sentiment about current conditions and investment improves, but Americans anticipate more job losses
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