Consumer Behavior

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.

Mapping the Needs and Expectations of Segments of Value to your Brand Portfolio

New Research Finds Good Experiences Are Shared Through Word of Mouth and Social Media as Frequently as the Bad

Our goal in this paper is to communicate the relevance of behavioral economics to new product adoption and the way we approach research to gauge interest in new products.

Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making.

Recently we published a paper examining the mechanisms at work as consumers evaluate concepts for consumer packaged goods (CPG).

Download this paper to discover how to apply behavioral economics to brand equity and how surveys can be modified to more effectively capture brand equity.

Planet Research has been abuzz with talk of consumer irrationality, tales of the rule of one system and the ills of the research industry. Clarity around behavioral science insights and their implications is essential for market and social research practitioners and all those interested in influencing choice and behavior. But what does the research actually show?

We've been taught from birth to equate food with love. Food manufacturers and restaurant businesses intuitively understand this connection but lack clear direction on how to best leverage this relationship.