Consumers


Consumers Publication

Mapping the journey to sustainable pack: What consumers want

A key part of a holistic sustainability strategy for most CPG companies is their packaging blueprint.
Consumers Survey

Consumer confidence shows stability in March global sentiment tracker

Current and Investment sub-indices decline slightly while the Expectations and Jobs indicators show little movement.
Consumers Survey

People are less concerned about the pandemic than ever

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
Consumers Publication

Exploring the nuances: How Gen Z females differ in behaviors and values

A deep dive into digital behavioral data reveals key differences that separate Gen Z females living in the USA from those living in Europe.
Consumers Survey

Consumer patterns are as confusing as the economy itself

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
Affluent Survey Publication

Staring Down Inflation: Affluents Financial Outlook for 2023

Revisit our recorded webinar to hear Affluents retirement plans, institutions most trusted, why some avoid advisors, whether market disruptions will influence investment approaches – and more!
Consumers Survey

Rising consumer confidence in new, larger, February 2023 global sentiment tracker

Global Consumer Confidence Index enhancements include broader coverage and more immediacy.
Consumers Publication

Turbulent Times, Tighter Pocket Books: Enhancing Value Without Dropping Prices

We explore the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty.
Advertising Publication

Sustainability Advertising: How empathy and credibility can help you get it right

We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.