Consumers

Feel. Focus. Forge: Three moves to win Effies and grow brands
Consumers Publication

Feel. Focus. Forge: Three moves to win Effies and grow brands

The back half of the decade demands bigger ideas that survive turbulence, sharper consumer tensions in the brief, and braver craft that is intentionally uncommon and unmistakably branded.
Consumer coping strategies in the cost of living crisis
Consumers Event

Consumer coping strategies in the cost of living crisis

Uncovering consumer “lifehacks” in times of economic uncertainty and addressing what these coping strategies mean for brands.
Insights for Activating the Purchasing Journey
Consumers Webinar

[WEBINAR] Insights for Activating the Purchasing Journey

Please join us as Ipsos’ Jesse Itzkowitz, Chief Behavioral Scientist, and Brendan Light, Head of Shopper Insights, share insights and techniques for researching, developing, and implementing a human-first, science-based strategy for activating the purchasing journey.
Best in class neuroscience research case studies
Consumers Publication

Best in class neuroscience research case studies

Two Ipsos case studies have been included in the 2023 NMSBA Neuromarketing Yearbook – take a look.
People continue to be worried about irresponsible uses of AI
Consumers Survey

We are worried about irresponsible uses of AI

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
Consumer confidence moves in opposite directions among world’s largest economies
Consumers Survey

Consumer confidence moves in opposite directions among world’s largest economies

Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.
Chart
Consumers Survey

The coming consumer crunch

Economists are predicting tough times ahead, but Americans continue to spend and accumulate debt. Could a consumer crunch be on the horizon?
Business travel isn’t bouncing all the way back
Consumers Survey

Business travel isn’t bouncing all the way back

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
The Pandemic Made Gen Z Grow Up
Qualitative Publication

The pandemic made Gen Z grow up. Here’s how brands can help them thrive.

Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
AI has people worried, but hopeful
Consumers Survey

AI has people worried, but hopeful

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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