Consumers


Consumers Survey

We are worried about irresponsible uses of AI

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
Consumers Survey

Consumer confidence moves in opposite directions among world’s largest economies

Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.
Consumers Survey

The coming consumer crunch

Economists are predicting tough times ahead, but Americans continue to spend and accumulate debt. Could a consumer crunch be on the horizon?
Consumers Survey

Business travel isn’t bouncing all the way back

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
Qualitative Publication

The pandemic made Gen Z grow up. Here’s how brands can help them thrive.

Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
Consumers Survey

AI has people worried, but hopeful

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
Consumers Publication

Building a better future with Innovation

At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
Consumers Event

Path to Purchase Institute Future Forward

Be sure to join us on Tuesday, May 16 [10am | Breakout 1] for Capitalizing on Convergent Commerce in Blended Online and Offline Shopping Worlds.
Consumers Webinar

[WEBINAR] Electrification: Is excitement draining?

During times of economic uncertainty, public charging complexity and public pressure to go electric have caused some reluctance and different expectations of consumers.