Consumers

Here’s how hospitality brands can take advantage of shifting trends to become leaders of tomorrow.

Revisit our webinar to hear new research on building successful brands by shaping expectations, integrating context and acting with empathy.

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.

Join us as we unveil the influence of behavior changes reshaping the future of alcohol consumption.

The aging U.S. population represents a significant consumer segment that requires innovative products and services tailored to their needs.

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.

Uncovering consumer “lifehacks” in times of economic uncertainty and addressing what these coping strategies mean for brands.

Please join us as Ipsos’ Jesse Itzkowitz, Chief Behavioral Scientist, and Brendan Light, Head of Shopper Insights, share insights and techniques for researching, developing, and implementing a human-first, science-based strategy for activating the purchasing journey.

Two Ipsos case studies have been included in the 2023 NMSBA Neuromarketing Yearbook – take a look.