Consumers

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

Expectations Index drops significantly in Germany and Italy

Read on to discover why auto manufacturers that accelerate the online purchase journey will increase market share.

Consumers are connecting remotely more than ever before, especially after two years of required social-distancing.

A new framework for understanding consumers’ propensity to switch

Unleash your Innovation Front End with AI-Enabled Consumer Intelligence

Inflation: everyone’s talking about it, but how do brands and the market research agencies that work with them manage it?

Revisit our recorded webinar to learn how Ipsos is developing blueprints that show not only what consumers will do, but why they do it, and what they might do next, thus improving your innovation and communication strategies.

Read our March 2022 update regarding the two front-runners in this niche category and insights behind their race to market.