Consumers

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.

Sentiment in most countries is unchanged from last month despite Omicron.

Some may question whether bank branches are even needed anymore, but Ipsos research presents an opportunity to refocus consumers on the role of a bank.

We share data exploring ways consumers are changing their buying decisions as inflation soars.

Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.

Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.

SMS, social media, and streaming… oh my! There’s no doubt that technology advancements are shaping the way teens connect with everyone and everything, including brands.

There is no debate that omnichannel is on the rise. What is important to understand is how this space will continue to evolve in 2022.

In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.