Consumers


Package Testing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Consumers Webinar

[WEBINAR] A Metaverse Users Want

Consumers are connecting remotely more than ever before, especially after two years of required social-distancing.
Consumers Webinar

Unleash your Innovation Front End with AI-Enabled Consumer Intelligence

Unleash your Innovation Front End with AI-Enabled Consumer Intelligence
Consumers Event

Insights Association: Inflation

Inflation: everyone’s talking about it, but how do brands and the market research agencies that work with them manage it?
Consumers Publication

Building a Stronger Foundation with Behavioral Science Blueprinting

Revisit our recorded webinar to learn how Ipsos is developing blueprints that show not only what consumers will do, but why they do it, and what they might do next, thus improving your innovation and communication strategies.
Consumers Publication

The Amazing Race 2022 Update: Next-Gen Immuno-Oncology Edition

Read our March 2022 update regarding the two front-runners in this niche category and insights behind their race to market.
Consumers Event

SHOPTALK Conference

The Shoptalk conference is where thousands of retail changemakers come together every year to create the future of retail.
COVID-19 Survey

Few Americans think COVID is a big risk, but half are still more comfortable wearing masks

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
Consumers Publication

How Brands Rely on Innovative Packaging to Reduce Plastic Waste

We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.