Consumers

Social media conversations and search data around supply chain issues reveal key consumer challenges and opportunities for brands to help address pain points.

Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

Expectations Index drops significantly in Germany and Italy

Read on to discover why auto manufacturers that accelerate the online purchase journey will increase market share.

Consumers are connecting remotely more than ever before, especially after two years of required social-distancing.

A new framework for understanding consumers’ propensity to switch

Unleash your Innovation Front End with AI-Enabled Consumer Intelligence

Inflation: everyone’s talking about it, but how do brands and the market research agencies that work with them manage it?