Consumers

Revisit our recorded webinar to learn how Ipsos is developing blueprints that show not only what consumers will do, but why they do it, and what they might do next, thus improving your innovation and communication strategies.

Read our March 2022 update regarding the two front-runners in this niche category and insights behind their race to market.

The Shoptalk conference is where thousands of retail changemakers come together every year to create the future of retail.

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.

We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.

With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.

Sentiment in most countries is unchanged from last month despite Omicron.