Consumers


Consumers Publication

A year into the pandemic, here’s what food brands need to know

Read tips and new research about how the COVID pandemic is affecting consumers and what to do next.
Consumers Publication

Want to Reach Consumers After COVID?

Referencing new pandemic adaptation research, we share insights to help business leaders anticipate what’s next.
Consumers Publication

How brands can help people make the most of their home sanctuary

COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.
Consumers Publication

Why home financing needs innovation beyond the pricing game

All things financial are getting faster, digital and almost invisible. The friction between shopping for things and paying for them has virtually disappeared.
Consumers Publication

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations
Consumers Publication

2020 Was a Big Year for Online Sales – But at What Cost?

Something is missing from the online buying experience. Here’s what brick-and-mortar stores can learn from unhappy shoppers.
Consumers Survey

New survey explores key benefits of zero-rating

Key benefits of zero-rating include keeping consumers connected when they run out of mobile data between top-ups and helping data packs last longer. Top uses include communicating with friends and family, social media, entertainment, news, education, and health information.
Coronavirus Publication

Here’s what it’ll take to get Americans back into crowded businesses

Many people – especially the wealthiest Americans – want a vaccine before they go out and enjoy restaurants, entertainment and more.
Healthcare Survey

Americans are optimistic that the COVID-19 vaccine will be effective in combatting the pandemic

New Welltok/Ipsos Poll finds that despite widespread concerns over potential side effects, seven in ten say they plan to get vaccinated for COVID-19 once it is available