Consumers

Read tips and new research about how the COVID pandemic is affecting consumers and what to do next.

Referencing new pandemic adaptation research, we share insights to help business leaders anticipate what’s next.

COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.

All things financial are getting faster, digital and almost invisible. The friction between shopping for things and paying for them has virtually disappeared.

Understanding the power of spontaneous reactions to develop stronger innovations

Something is missing from the online buying experience. Here’s what brick-and-mortar stores can learn from unhappy shoppers.

Key benefits of zero-rating include keeping consumers connected when they run out of mobile data between top-ups and helping data packs last longer. Top uses include communicating with friends and family, social media, entertainment, news, education, and health information.

Many people – especially the wealthiest Americans – want a vaccine before they go out and enjoy restaurants, entertainment and more.

New Welltok/Ipsos Poll finds that despite widespread concerns over potential side effects, seven in ten say they plan to get vaccinated for COVID-19 once it is available