Consumers


Consumers Publication

2020 Was a Big Year for Online Sales – But at What Cost?

Something is missing from the online buying experience. Here’s what brick-and-mortar stores can learn from unhappy shoppers.
Consumers Survey

New survey explores key benefits of zero-rating

Key benefits of zero-rating include keeping consumers connected when they run out of mobile data between top-ups and helping data packs last longer. Top uses include communicating with friends and family, social media, entertainment, news, education, and health information.
Coronavirus Publication

Here’s what it’ll take to get Americans back into crowded businesses

Many people – especially the wealthiest Americans – want a vaccine before they go out and enjoy restaurants, entertainment and more.
Healthcare Survey

Americans are optimistic that the COVID-19 vaccine will be effective in combatting the pandemic

New Welltok/Ipsos Poll finds that despite widespread concerns over potential side effects, seven in ten say they plan to get vaccinated for COVID-19 once it is available
Consumers Survey

Majority say credit card rewards are very important, and drive their card usage

New GigaPoints/Ipsos poll finds that credit card rewards/points play a major role in deciding to go with a particular credit card company for many Americans
Consumers Publication

Shifting context, shifting priorities

Time for a strategic reset?
Consumers Event

[WEBINAR] DIY Research: Everybody's Doing It. Are you?

Join us for a complimentary webinar to learn how our quick-turn, cost-effective ad-hoc solution, FastFacts, can help you achieve your research needs.
Consumers Publication

Great expectations: Developments and dynamics of a COVID-19 vaccine

The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
Consumers Publication

Good for me and good for we

Are you committed to doing real good, even at the supply chain level? We explore why that will be integral well into this decade.